To be a premier business group representing household names, a leading trade partner of choice in the Arabian Gulf and an integral part of the economic growth of the area.

To create continuous shareholder value and growth by developing and nurturing successful businesses in Kuwait and the MENA region and managing them with global vision and family values.

Integrity: Conducting our business honestly and transparently

Excellence: Striving for high quality in everything we do

Commitment: Building long term customer relations